
RUCU x PRIDE x UCA
The proposed idea from our team to Rise Up. Clean Up. using their characters and branding in Pride flag colours, with a poster and slogan to encourage the target audience to join the charity's mission of keeping Margate's beaches tidy.








Inspiration & Context
Beach clean charity Rise Up. Clean Up. approached us with a brief to create a campaign for their charity's mission that would target the participants and visitors who attend the annual Pride events in Margate, as it brings a lot of new people to the area and has historically been devastating for the beach environment in terms of littering and rubbish left in the area.
Our campaign used the charity's existing fonts, characters and short, call-to-action slogan styles to create the above imagery for the charity to use on posters and social media for the event.